To create performances that are deeply affecting
DNA regularly explores difficult topics: sickness, death, psychopathy, non-conformity, antiauthoritarianism. DNA performances elicit a particularly wide range of emotional, visceral responses.  And whether audiences have been thrilled or horrified, confused or exhilarated, one thing is always true: you never forget a DNA experience.
 
To create environmental theatre
The choice of a site or venue is determined by the form and content of the piece.  Architecture and landscape are integral to our theatrical purpose.  DNA audiences come to our work for a complete environmental experience.  
 
To create unique experiences of theatre
Theatre has basic rules and conventions regarding the separation of audience from action.  DNA is engaged in a provocative act of shifting the audience view: through a structured authoritarianism (people are told exactly what they are allowed to do, where to sit or when to leave); through a lack of explanation (where should I sit? do I talk back or not?); and with acts of simultaneity (what should I be watching right now? should I follow this group or that group? what will I miss?).
 
To create new theatrical languages
For each show, the company develops distinct rules, specific to that particular piece. This common understanding becomes the foundation for building a language that applies to all areas of the production: sound, light, text, movement, costume, dance, the design and decoration of the space. The result is an array of striking elements that create a strange harmony, a unique language that will be instantly recognized by those familiar with DNA.